Doozy Creative Lab

Doozy is the creative lab I co-founded with Adi (Manko) Fleisher. We help companies at a turning point define their value and develop positioning, product concepts and campaigns.

I lead strategy, product marketing and creative: researching customers and competitors, developing positioning and messaging, and turning the chosen direction into concepts, scripts and launch materials. Adi brings product design and visual direction; together, we use AI and rapid prototyping to make ideas tangible.

Our work includes Fiverr, Pic-Time and Corundum Neuroscience.

A framework for developing neuroscience Moonshots, with Brain Spa as a product concept combining sleep monitoring, stimulation and cognitive training. Separately, I helped develop an evaluation method for consumer neurotechnology projects.