Product leadership · Editorial strategy · Community development
Shox & bME
Creator and editor-in-chief of Shox and bME, two early social networks connecting product, content and community. Each grew to more than a million users.
Shox · nrg · “I present myself”
The Children’s Channel
Shox · 2005 launch
I co-founded Shox at nrg and served as editor-in-chief, helping define the product experience, editorial voice and community strategy. Under the promise “I present myself”, it gave young people a space to express an identity and build relationships. I led its development and day-to-day operation as the network grew.
bME · 2007 launch
As creator and editor-in-chief, I led the development and launch of bME for the Children’s Channel at Noga Communications. I connected the online community with television through simultaneous broadcasts, a daily live game show and interactive formats that invited viewers to take part. The work brought product development, programming and community management into one audience experience.